Bushra Alghamdi

Digital Marketing & SEO Lead

Professional Experience

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VisitSaudi Website (Content & SEO/SEM)

Digital Channels Stream Lead
Saudi Tourism Authority
Timeline

May 2025 – Present

Currently leading the digital ecosystem for VisitSaudi.com, Book.VisitSaudi.com, and STA Corporate platforms — overseeing web content, SEO, multilingual governance, email marketing, and digital product positioning.

  • Directing content, and SEO strategies across 3 platforms and 8 languages.
  • Leading website governance, localization, and editorial workflows across teams.
  • Supporting SEM operations across global markets.
  • Overseeing translation quality, workflows, and technical enhancements.
  • Managing campaign landing pages, content analytics, and channel optimization.
  • Shaping the marketing roadmap of the VisitSaudi mobile app.
  • Establishing AI Readiness across platforms

Digital Marketing Sr. Specialist
Saudi Tourism Authority

Timeline
Sep 2024 – May 2025

  • Managed website content and SEO performance across 10 markets.
  • Activated campaigns from creative brief to launch across multiple languages.
  • Supported SEM reporting and coordination with global teams.
  • Led email marketing and mobile push notifications.
  • Coordinated with 30+ internal, government, and agency stakeholders.

Web Content Specialist
Saudi Tourism Authority
Timeline
Nov 2022 – Sep 2024

Responsible for managing the consumer-facing content on the VisitSaudi website including but not limited to (Campaign activations, articles geared towards tourists, Visas, and informative content).
Activated seasonal campaigns like Rethink Summer and Winter Campaign.
Created and optimized pages with partners (FCWC, Riyadh Season).

Success In Numbers

+150

Optimized Articles

+20

Campaigns Activation

47%

Increase in Organic Sessions

Couple enjoying the mountains of NEOM, north of Saudi Arabia

KAUST (King Abdullah of Science & Technology)

Data Analyst
KAUST – Human Resources
Timeline
Jan – Sep 2022

Led the analysis of four different data streams of various populations: the data ranges from internal and external sources such as Coursera, and LinkedIn Learning.
Planned a data-driven digital learning and engagement strategy to help with the acquisition and rebranding of L&D.

Marketing & Communication GDP
KAUST – Human Resources
Timeline
Sep 2021 – Dec 2021

Established and ran internal email marketing efforts using Mailchimp and exceeded the KPIs of open rate by 73% and click-through rate by 143.3% in the first three months after implementation.

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